User Personas

You will learn how to build the right app for the right personas.

How to Create a User Persona?

A persona is a fictional character that represents a user that might use a product in a similar way. Personas represent the similarities of consumer groups or segments. It is a user profile that represents the wants and needs of a subgroup of your target audience. Who wants to do what?

Sarah N.

Demographics

Sarah is a marketing professional who feels her career is stagnant. She wants to learn new skills to transition into a more technical field like data analysis or web development.

Wants to learn Python to qualify for entry-level data analysis or web development jobs. Gain the basic coding skills to build a personal project portfolio.

Behavioral Identifiers

Needs a beginner-friendly course with clear explanations and practical applications. Flexible learning schedule to accommodate her full-time job.

Has limited prior coding experience. Balancing learning with work and personal commitments. Feeling overwhelmed by technical jargon.

1. The Career Changer (Sarah, 32)

Background: Sarah is a marketing professional who feels her career is stagnant. She wants to learn new skills to transition into a more technical field like data analysis or web development.
Goals: Wants to learn Python to qualify for entry-level data analysis or web development jobs. Gain the basic coding skills to build a personal project portfolio.
Needs: Needs a beginner-friendly course with clear explanations and practical applications. Flexible learning schedule to accommodate her full-time job.
Challenges: Has limited prior coding experience. Balancing learning with work and personal commitments. Feeling overwhelmed by technical jargon.

2. The Hobbyist (David, 18)

Background: David is a high school student with a strong interest in technology and problem-solving. He wants to learn Python to automate tasks, build small games, or explore his interest in robotics.
Goals: Gain basic programming skills to build personal projects for fun and learning. Explore the creative potential of Python in different applications.
Needs: A fun and engaging learning experience that keeps him motivated. Interactive exercises and projects to apply his learning.
Challenges: Staying focused and motivated throughout the course. Finding time to learn alongside other commitments. Balancing the technical aspects with the creative applications of Python.

3. The upskil.devling Professional (Michael, 45)

Background: Michael is a software developer with experience in other languages like Java and C++. He wants to learn Python to stay relevant in the job market and expand his skillset for potential career advancements.
Goals: Deepen his understanding of programming concepts through Python. Learn specific Python libraries and frameworks relevant to his field.
Needs: An advanced-level course that focuses on practical applications and industry trends. Access to resources and projects that challenge his existing skills.
Challenges: Finding a course that caters to his existing knowledge and fills the specific gaps in his skillset. Balancing learning new skills with his demanding work schedule.

4. The Young Coder (Emily, 12)

Background: Emily is a curious and tech-savvy middle schooler with an interest in exploring the world of coding. She wants to learn Python as a first step in understanding programming concepts and building simple applications.
Goals: Develop basic coding skills and problem-solving abilities. Build fun and interactive projects to share with friends and family.
Needs: A beginner-friendly course designed specifically for younger learners with gamified elements and interactive activities. Parental involvement and support resources.
Challenges: Maintaining attention and understanding complex concepts at her age. Balancing coding with other school activities and interests. Requiring parental guidance and support to navigate the learning platform.